Activity 5 - How did you attract/address your audience?

An image of my target audience

My target audience is both boys and girls aged 15 and above. They are likely to have an interest in a variety of film genres but tend to watch the most popular and best looking films with their friends and boyfriend/girlfriend. They will want to watch films that keep them on the edge of their seats, not being able to guess what happens next or what each character will do or what events happen in the film.

We have attracted our target audience as the  main characters are based on our target audience making our film very relevant and easy to relate to. Our target audience may be able to relate our characters to people they know or even themselves. Also the situations and scenarios may be easy to relate to as it's based upon conflict between students in school, very easy to compare it to personal school expereince. Also the use of music in our film will attract our target audience, as our target audience is pretty much my group and I, we used music our target audience enjoy, upbeat hip hop which many teenagers listen to. Out unique selling point is that there aren't many horror films in which the main characters are British teenagers, the closest film to ours is Attack The Block which is a comedy-horror. Also, there are many American horror films that are based on teenagers such as Scream but none set in England.